I still can remember the line that I read in a book about online business many years ago.
“A website with no visitor is like a website that does not exist at all.”
It doesn’t matter how great your website is, if nobody can find it, it may as well not exist. So in this blog post, I want to talk about getting traffic.
How to Get Your Website Noticed
There are two types of traffic:
2. Paid for.
Free traffic comes from search engines like Google and Bing. It may also come from social media.
To get a high ranking in the search engines like Google, you’ll need to make sure your site is properly optimized for the search engines. We call that “Search Engine Optimization” or SEO.
Optimizing your site for the search engines is referred to as “on-page SEO”. You use keywords in your articles or blog posts, words that people use searching on Google. Aside from using keywords, you also link to other pages within your site that are related in topic.
SEO is a very complicated skill that can take time to master, so if you’re not willing to do it yourself, it is best to hire an SEO expert to optimize your site for you. Just take caution because there are a lot of bogus freelancers out there.
If you want to save on cost and considering a DIY, joining Wealthy Affiliate to learn SEO is highly recommended. Over the years, this online training platform has earned a good reputation as far as SEO training is a concern.
Now, let’s discuss about paid traffic.
This comes mainly from ads.
The most common method of paying for traffic is by using Google AdWords.
These are the small “classified ad” type advertisements you see next to the search results in Google. They are pay per click (PPC) so you only pay when people actually click on the ad and visit your site.
If you’re in a hurry to get instant traffic, this is the way to go. After that, it’s up to you to tweak the site so it converts better and brings in more sales.
Another popular paid traffic generation method is by using Facebook Ads. You can use a “call to action” (CTA) button in your ad and have traffic diverted to your site for pennies.
Last but not least in the paid traffic methods is, solo ads.
Experienced online marketers who have earned a substantial number of followers and email subscribers sell solo ads. If you want a highly targeted audience, find some solo ad vendors and have your ad copy sent to their email subscribers.
But just like in hiring SEO experts, you should also be careful in buying solo ads.
Think For The Long Term
One thing to bear in mind is that your online business may take a while before you can make a living. Twenty years ago, when the Internet was like the Gold Rush, you could write an eBook and make easy money online.
Sadly, those days are gone.
Nowadays, it takes a while for your business to build up, and you’ll need to exert a lot of efforts before you can make a good profit. If possible, it’s best to start your online business BEFORE you quit your job. Start an online business in your spare time.
In my starting an online business series, I’ve only been able to scratch the surface of what is necessary to build a healthy and profitable online business.
If you’d like to have an intensive training in this subject, I invite you to join us in Wealthy Affiliate. You can enroll for free by clicking here.