In my previous blog post, I discussed about choosing your niche. Now, let’s discuss how to get a domain name. Even if you choose “email marketing only” as your online business model, you’ll still need a website for people to visit and sign up.
There are online marketers who argue that you can make money with email marketing only and that there’s no need for a website. Yes, you can do that but bear in mind that you’ll also need a domain name for your subscription page.
Before You Register Your Domain Name
Getting your domain name right is crucial. If you have an offline business, then, of course, you will want to register the name of your business as your domain. The reason is, it’s already associated with your company or brand.
Example: If I am to register a domain name for my pharmacy business, it could be MagtibayPharmacy.com
If you’re starting from scratch, though, things become more complicated.
Think of a domain name that’s easy to remember, but also to reflect the nature of your business and your niche.
Sometimes, it’s a good idea to include at least one keyword in your domain name. Not only will this cement what your website is about in your customers’ minds, but it can also help with search engine optimization (SEO).
The best way that I know to find relevant keywords is to use Google AdWords’ Keyword Planner. This is a tool designed to help with Google AdWords (more about those in a few days), but it’s also great for finding keywords for other purposes. It’s free to use, but you will need to sign up.
Alternatively, you can use the Jaaxy Keyword Tool, which is easier to use than Google Keyword Planner.
How to Get a Domain Name
Related video: Getting A New Domain Name and Web Hosting
When you’ve decided on your domain name, you’ll need to register it. There are several places online where you can register a domain name.
Now, in registering your domain name, pay attention to your domain extension. If you’re marketing to a worldwide audience, then stick with a .com extension.
If you’re marketing locally, then a country-specific extension like .co.uk or .com.ph is fine. Avoid some more exotic extensions like .biz or .io as they don’t look professional.
Sometimes, you will discover that the domain name you have in your mind has already been registered by someone else. With that, you’ve got two options: Buy the domain name, or think of a new one.
If you have the money, you can opt to buy your dreamed domain name that has already been registered by others. But unfortunately, you will discover that domains that are for sale are quite expensive. But if you can negotiate a price, then it’s good. If not, better think of another one.
I have never bought a domain name in my entire life!
Let’s Have A Discussion
So, that’s it for now on how to get a domain name for your money-making website. I made this blog post short and sweet, with beginners in mind. I don’t want to overwhelm beginners with too much information to digest.
We’ll discuss getting a website hosting in my next blog post. A website hosting is like a “business space for rent” online. You’ll need that for your online business.
If you have questions on the topic discussed, see you in the comments below.
Your online business coach,