A question lots of people ask is: How often should you post a new blog?
This is a tricky question to answer as it’s going to depend a lot on what type of website you have. Some websites were created for publishing new articles or blog posts on a regular basis while others are just for special purposes only like capturing leads.
On the one hand, it is common knowledge among bloggers and internet marketers that the more often a website is updated, the more often it gets “crawled” by search engines, which may help to improve search engine rankings.
With demands for fresh content, search engines love websites that always deliver such content. Logic would, therefore, dictate that updating your website every day through blogging would be a good idea.
On the other hand, updating your website takes time, and if your online business is a part-time venture, then it can be a lot of hassle to update your site every day. Just like in my case, I have a pharmacy business to attend to and an internet cafe.
I also have a dropshipping business that I recently launched.
Different Strokes For Different People
If you have a direct sales site, like if you are a big e-commerce site or a small dropshipping site, then obviously you’ll update it every time you introduce a new product. To keep the site fresh you should plan on introducing a new product at least once or twice a month.
If you have a blog site, then start out by updating it every week. If you can do it twice a week, then that’s much better.
Here is a good strategy:
Update it on the same day each week, so followers will know when your next posting is going to come out. It will register in their minds.
Then, as your site starts to get noticed more (and your typing speed goes up) start updating it two or three times a week, and then updating it every day. Daily updating, although quite hard to implement, certainly beats weekly updating.
It’s also important that you get the right keyword density in blog articles and sales copy. Experts reckon a keyword density between 1-3% is ideal. This means that you’ll have one to three keywords for every 100 words of copy.
Use a keyword tool to search for keywords that can be used to your blog, keywords that are being searched by people on Google. Click here for the keyword tool that I recommend.
Also try to use related keywords in your post, like the one in the screenshot below.
Any more and you’ll risk being accused of “keyword stuffing” – a practice which was popular years ago and which resulted in lots of useless pages with just the same keywords showing up in the search engine results pages (SERPS).
How Often Should You Blog?
Do it as often as you possibly can.
You will notice the preceding blog post here is dated October 8 and the publishing of this blog post is October 20. This is not good as it broke the pattern of blogging every other day.
I got too busy with my other business, an offline business, that I got no time remaining for posting a new blog post. But since blogging is a very important part of my online strategy, I tried finding a way to sneak in and post this one that you’re reading right now.
If you can’t do it on a daily basis, try blogging every other day.
Unless you’re willing to spend a lot of money buying pay-per-click ads and email solo ads, accept the fact that the only way you can get a substantial amount of traffic to your site (visitors) is by blogging and search engine optimization.
Truth is, in a leveled playing field where everyone starts fairly, the one who worked harder often gets ahead of those who slack off.
In our online business, content is our business. Be Always producing new content regularly.
Your online business coach,
Coach Gom blogs about home business ideas and answers questions (free coaching) about starting or growing a home-based business. If you would like to learn more about him or connect with him, click here.