This question is a matter of great importance among online entrepreneurs who have just learned the need to get traffic or visitors to a new site. Free Traffic vs Paid Traffic?
In this blog post, we’re going to discuss the issue and figure out if there’s really a ground for debate for this. New internet marketers are confused about which one to use or which of the gurus to believe, so we are here clarifying things.
I’d like to clarify that all the things that you will read here are based on my opinion or personal experiences. You can evaluate and test the ideas and if you get good results, then continue using it. If not, then discard and forget.
I’ve been doing online business for more than 5 years now and although I haven’t hit the jackpot yet, I have managed to earn a substantial income online. I have earned around $2,000 to date.
Why Work For Traffic?
Beginners and those people not yet involved in an online business wrongly believe that traffic online is given. I have interviewed people who believe that all you have to do is create a website and visitors would automatically come in.
It’s the same with YouTube, a lot of people believe that it is super easy to generate traffic via YouTube.
There was one guy who upon reading my post on blogging via my Facebook postings, commented that I should instead go for vlogging instead of blogging. To him, vlogging via YouTube is easier.
But contrary to his belief, you won’t automatically receive views with your new YouTube videos unless you’re already a popular person like a celebrity. When you’re popular offline, people search for you online.
I’ve seen videos on YouTube, videos that are actually good, not being watched. And I’ve seen websites or blogs with great content not being read. So, maybe the owners need to work harder in getting eyeballs?
Yes, they still can do something. If you’re one of them, don’t expect the heavens to automatically give you traffic with a little prayer. You have to do something!
Where To Learn Traffic Generation?
Like I said in my bio, I am an affiliate or member of several online programs that teach people how to build successful online businesses. These programs are the best in their respective specialties, I can’t ditch one in favor of the others.
- Wealthy Affiliate – This online program teaches people both how to build a business from scratch using free traffic and paid traffic. A lot of people misinterpret what this site does thinking they only teach free or organic traffic generation. But if you’re a premium member of this site, you will see they’re also good at teaching paid strategies.
- Power Lead System – You can learn paid traffic generation with similar online training programs but chances are you will just be overwhelmed by a lot of unrelated stuff being taught to you. What I like with PLS is, they lead you straight to the point of learning how to generate traffic via paid strategies.
As I said, there are similar programs out there that teach people similar stuff that I’ve mentioned. The reason I’m featuring these two programs is that they make things simple. If you are a beginner, you won’t be overwhelmed.
Several years ago, I was a member of a popular lead system company that claims they’ll teach you how to generate leads for your online business…
The problem is that the lead system company overwhelm its members with so much information that they got no time for actually implementing the process. So, in the end, members just end up paying their monthly fees with only a few of them actually getting results.
I won’t mention the name of the program for professionalism’s sake.
Free Traffic Generation
Being a member of Wealthy Affiliate, I can say this program did great in coming up with lessons on how to generate free traffic to a site. And not only that, they got tools too for helping you excel in that field.
But what I’ve discovered is, it usually takes time before anyone can see good results via the free or organic way. And if you fail to follow the lessons, you can also end up with nothing.
So, the secret is, follow the lessons thoroughly. If the lesson said you should create thick content, then do it. Create at least 1,000 words blog posts and don’t go below that. If they said you should post high-quality blog posts, then do it.
Normally, you will see good results after following the lessons thoroughly after 3 to 6 months. Since what you’ve done is build assets that will give you ongoing results, you will love the idea that you only posted a blog post once, but you can get paid out of that results over and over again for months or years.
But realistically speaking, people who are in a hurry won’t like this truth of waiting 3 to 6 months before they can see results. What most people want is to see a positive change next week or next month.
Most are in a desperate situation, they got bills to pay, they got money problems that require immediate solutions, and they went online looking for a way to make money quick. You can’t blame them.
Paid Traffic Generation
I’m just scratching the surface of this strategy.
There are several ways to generate traffic or visitors to your site using money. I’ll list here the most popular ones, strategies that I myself used in my offers.
- Solo Ads – Someone with huge following online is willing to promote you to his or her followers. He will send emails to his subscribers promoting your offers.
- Facebook Advertising – FB knows what a person is interested in. If you place ads on a Facebook advertising network, it will be shown to people whose interests match your offer.
- Google Pay Per Click – Almost similar to what Facebook does. Based on the keywords used when someone searches on Google, if your offer matches those keywords, your ad will be displayed on top of the search results. Also, your ad may be displayed one side of websites with content matching your offer. This is called “contextual advertising” like those Google AdSense ads.
Free traffic methods can be compared to horse carriages of the old while paid traffic methods are like Ferraris of today. They differ in speed but both can bring you to the same destination.
Obviously, paid traffic can get you results faster but be careful as it has the potential to drain your money if you don’t know what you’re doing. An unrefined ad copy can burn you a lot of money without you getting good results.
Also, when you’re starting out in online business and you don’t have enough budget yet for advertising, then there’s no other choice for you but to use free strategies first. Once you’re generating income using the free methods, then you can decide to scale up to paid methods.
Helpful Link: Drive Traffic To Your Site Using Trusted Udimi Solo Ads
Free Traffic vs Paid Traffic
There’s no point debating which one to use as both of them is needed for us to succeed. One is not better than the other as we need both.
What we need to do is figure out where you’re coming from. Do you already have enough money to risk on paid methods? How about your knowledge of paid advertising? There’s nothing riskier than throwing out the money in something you don’t fully understand.
Since you’ve reached this point, I assume you really need advice. And with that, it is obvious that you don’t have that big money yet for paid advertising. You need guidance on which path to take and I present myself as a guide.
Below is a banner saying that for just a one-time payment of $7, you will have access to a training program that teaches both free traffic and paid traffic generation. Also, it is a funnel that leads people to a back-end offer teaching people free but long-term online strategies.
Click the banner below, parlay your $7 into having a system that helps in building your online business, and I will be your coach. Trust me, it will lead you to good destinations.